New York, USA – TMS Group has announced a long-term global partnership with Bluestar Alliance to develop the Off-White™ brand in the watch category.
Under this agreement, TMS Group will design, manufacture, and distribute Off-White™ watches worldwide. The first collection is scheduled to launch in early 2026. The partnership marks the beginning of a strategic collaboration between the two companies, aligning on category development, global market initiatives and distribution strategies.
The upcoming collection will fuse Off-White™’s conceptual, deconstructed design ethos and bold take on youth luxury with TMS Group’s expertise in watchmaking and product development. Rooted in the creative vision of founder Virgil Abloh, Off-White™ is renowned for collections that blend culture, artistic expression, and a deep understanding of how fashion is perceived in real life.
Off-White™ watches will be available through TMS’s extensive distribution network spanning over 90 countries, joining TMS Group’s portfolio of licensed brands.
Marco Sieber, CEO & founder of TMS Group stated: “Off-White™ has consistently pushed the boundaries of design, and we’re excited to translate that disruptive energy into the watch category. At TMS Group, we see this collaboration as an opportunity to set a new standard for innovation and cultural relevance in timepiece design.”
